The press release is definitely one of the most dynamic marketing tools that are capable of empowering all kinds of businesses. However, the tool is being widely used and almost in every industry as every business is looking forward to new prospects to grow. Getting enough press coverage for the company is definitely important and for that purpose, you would need to hire a press release agency that can provide you with a complete writing and distribution service.

However, there are some pros and cons of press release distribution service that every business owner should know before hiring any agency. Let’s take a better look at it.

PROS

1. Huge Network – The professional agencies are affiliated with a humongous network over numerous newswire and media platforms. Such agencies are capable of providing more than 300+ guaranteed placements that can gather attention from customers, investors, reporters, and potential competitors as well. It also includes regular news sites like Google News, Bing News, Yahoo News, and so on.
2. SEO Benefits – One the best thing about the distribution service is that the content is distributed only after optimizing with the proper SEO practices. Search Engine Optimization is what makes the content more visible which gradually increases the business’s online visibility and digital presence. It boosts the rank on the Search Engine Result Page (SERP) which makes your brand more visible at the top with every successive search result.
3. Overall Growth – PR distribution is capable of making an overall growth of the business not through just exposure but its long-lasting impact. PR brings more potential customers, web traffic, and online engagement that increases the sales of the business. It also helps in brand awareness, reputation management, and many other aspects that affirm the growth of the business in a positive manner. The services also better return on investment (ROI) over time.
   There are many other beneficial sides of a distribution service and the aforementioned mentioned ones are the most important. With all these benefits, you might be tempted to hire an agency. However, are you aware of the cons? Let’s find out.

CONS

1. Pricing – Distribution can cause a fair amount of investment as it includes costly newswires. The budget can be a little steep for small-scale business owners, startup companies, and individual artists. There is an array of websites with different pricing systems that makes it even more confusing.
2. Relevance – It is true that the distribution agencies can provide a lot of exposure but is it relevant enough? Newswires are flooded with news and press releases on different topics and businesses. It is quite easy for your content to get lost among them. Instead of making a mass approach, a targeted approach is more powerful when you are trying to concentrate on a particular business or industry. Gaining attention from the niche community and similar industries might not be followed by every agency.
3. Consecutive Campaigns – After distribution, the newswire and media platforms will show the content for a certain period of time until the links disappear. If the campaign does not show desired results, you have to make another campaign. With the market being much competitive, you would require to make consecutive PR campaigns in order to get a long-lasting impact.

Considering these pros and cons of PR distribution, you are now able to make a better decision for your business’s marketing strategy. However, wired distribution is more recommended when you are trying to reach the mass media and niche journalists. On the other hand, one-on-one pitching is more recommended to build an authentic relationship with clients. Understand your business, do the research and spend your money better on the PR marketing strategies!

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