Looking forward to hiring press release distribution companies for your business? Get to know the crucial factors that help to determine the most suitable agency.

Press release distribution is required for every business’s growth and with its high demand in every industry, the market is filled with thousands of PR distribution agencies and online platforms. While each of them can offer your distribution services, not every service will work for you since it is not suitable for your niche. There are also agencies that fail to reach exceptions of the clients due to focusing on the wrong strategies. When it comes to hiring a professional for the service, there are many aspects to consider because obviously there is a budget involved.

Check the following 7 factors before hiring press release distribution companies.

1. Type of Distribution Service

Online press release distribution services are mainly two kinds, automated and manual. Based on the budget and requirements, clients can opt for any one of them. Automated PR distribution is basically the process of distributing your PR content to news and media outlets that are already subscribed by the company. Usually, it provides a wider reach but it is not always effective and causes monetary investment. Manual distribution on the other hand allows you to pitch your press release to different media outlets and journalists with the help of a dedicated tool. Consider the pros and cons for each case and opt for what suits your business.

2. Experience in the Industry

PR distribution fairly depends on the contacts and relationships with the journalists and the media. So, if the agency has been doing this for a long; it is a good choice for you. Companies that are well experienced in the field and the changing market trends; can offer you better distribution with guaranteed placements and a huge amount of organic exposure. An experienced agency that possesses an intricate knowledge of the market is capable of empowering all industries.

3. Media Coverage

The primary aim of distributing press releases is to gain media coverage and if an agency is unable to provide that; it is better not to go for it. Without proper media coverage; it gets difficult to reach potential customers and create awareness among them regarding your business. So, before you hire them; you better check their distribution lists and network to see whether it is going to work for you or not. The professional agency must provide guaranteed placements in credible sources from where you can generate more leads.

4. Authority

Just because your PR content is sent out to a wide range of news sites and media outlets, does not mean the job is over! There is no point in sending out the press release if the platforms have no authority. Without authoritativeness, your PR content will never appear on the top of the search engine result pages (SERP). Therefore, the purpose of improving online presence is not served. Always, make sure to check the media platforms and news sites to check whether they are credible enough. Not only distribution, but the quality of distribution is a major factor here.

5. Data-driven Insights and Real-time Data

Is your PR campaign working effectively? How many readers have actually clicked on the content? How many online users your press release has reached successfully? These are the data that help to understand whether the campaign will work for your business or not. Data-driven insights are critical to evaluate the efficiency of the distribution. Work with an agency that offers you real-time data and analytics. Notice the numbers and implement new ideas to improve them.

6. Pricing System

Budget is one of the biggest concerns before purchasing any online services and it is also applicable in case of PR distribution. While all agencies have different pricing systems, the cost of the packages remains more or less similar based on the features provided in the packages. The PR company you are hiring must offer diversified packages with different prices, ranging from beginner to premium. This way, you can always purchase a package that is within your budget and fits your requirements.

7. Support

No agency is reliable with a proper and active customer support service. In case you find some abnormality in your PR campaign, how do you contact the agency? This is why customer support is very important and requires you to be active 24*7 to make sure you get quick solutions at any hour of the day.

Bottom Line

If you find an agency that satisfies all the aforementioned avenues, it is a good choice to proceed with, For further assurance, check its reviews in the market, client feedback, and testimonials to have a better idea of how satisfied the clients are. It sounds right, it is time for you to become a client.

Phillip Goodwin

Phillip Goodwin graduated in 2007 from reputable University majoring in Economics and Accounting. In the past years, he has gathered an immense amount of experience and written for other financial sites and published independent investment research, primarily on initiative companies and new entrepreneurs. He has been working in the writing industry for the last 4 years. He has a motivational persona and trains staff on the finer points of writing, editing and getting the news out on time. Address:  1635 Rainbow Road Arcadia, CA 91006,Unites states of America Contact Number:  (+1) 626-254-4709 Email: [email protected]